Last year, the crime rate in Chicago has sharply( ).
A.declined B.lessened C.descended D.slipped
Last year, the crime rate in Chicago has sharply( ).
Once inside the retail location, the shopper receives continuous messages at three levels. Store atmosphere is the overall setting of the store, its design, lighting, fixtures, color, and sound. These are developed to convey a mood or feeling that separates the store from others that sell similar merchandise. The more similar the product offerings of competitors, the more important it is to create a unique environmentBy going into any large shopping mall and walking from one clothing store to another, a shopper can easily experience atmosphere differences. One store will be brightly lit with neatly lined-up pastel plastic racks and pastel walls. Another will be in seeming disarray, with loud rock music and strobe lights. A third will have a wood decor, soft lights, and soft music. Each type of atmosphere is aimed at a particular target market, and each serves as a screen to tell shoppers whether or not they will feel comfortable in the store and what type of merchandise they might expect.“Establishing a mood of shopping ambience has never been more important than it is now,” says Lois Patrich, vice president of sales promotion and advertising with Carson Pirie Scott & Co., a Chicago-based retailer. “Department stores have always had a preponderance of merchandise that you can get at any store. How then does a retailer get a customer to buy at his store? By creating a shopping atmosphere that will motivate him to buy and one that he wants to come back to.Store layout is the arrangement of merchandise to facilitate shopping. The layout tells consumers how to proceed through the store and what pace is expected. An open layout invites shoppers to browse. A cluttered layout sends a signal of business and rushing.An effective layout maximizes customer exposure to merchandise and keeps the customer in the stare longer. Studies show that the longer the customer is in the store, the more money is spent. The layout also should have the high-margin merchandise in the high-traffic areas and the most desired merchandise in the back so that consumers must walk past many other goods. In a supermarket, for example, the meats, dairy products, and produce have the greatest constant demand and are placed at the perimeters so shoppers will need to pass other products to get to them.Merchandise display refers to the organization of goods at a specific place in the store’s layout. Displays communicate at still another level to attract attention to the product, enhance product appeal, and increase the shopper’s propensity to purchase. While these tasks might lead the display design in one direction, the display also needs to be consistent with the store’s atmosphere.1.The subject in this passage is( ).2.All of the following are factors the writer says helping create communication between shoppers and individual stores EXCEPT( ).3.In Paragraph 3, the word “ambience” means “( )”.4.In Paragraph 5, the word “perimeters” means( ).5.What does the sentence beginning in Paragraph 2 (“Each type of atmosphere...”) do in relation to the sentences beginning with “One store...Another will...”, and “A third...”?
1. In the author’s country,( )may benefit from the development of its economy.2. It is implied in this passage that income inequality is( ).3. Which of the following statements is TRUE?4. The author believes that income disparity will( ).5. The main idea presented in the last paragraph is that( ).
'>Fundamentally, income disparity describes two disparate groups: rich and poor. It is hardly news that the rich are getting richer. The underlying story is a familiar one: the wealthiest households own the most assets, namely stocks, and asset prices have risen at a ferocious pace in recent years. Beyond the standard explanation, it is also the case that the emergence of technology, rising productivity, and an expanding global market have brought forth a new upper class among corporations. These newly wealthy firms pay skilled employees well and in an ever-tighter labor market, they are forced to constantly sweeten their employees' compensation.Then there are the poor, where conditions are a little murky. Falling unemployment, anecdotal evidence of rising starting wages for low level service jobs, and the relative non-event of welfare reform so far suggest that conditions at the low end are improving. Yet at the same time, whole communities under siege by crime and hopelessness cannot be ignored.That said, income inequality as a blanket indictment off our economic system does not fly. Income disparity is the gas that runs our economic engine. The ability to someday earn more, to live at a higher standard, is what gets people out of bed in the morning, particularly in our consumer-oriented economy. Income disparity only becomes a problem if it widens to the extent that the labor force believes
Watch out! Here comes London Mayor Boris Johnson riding a bicycle from his new bike hire plan. “What we’ve put in is a new form of public transport. These bikes are going to belong to everybody.”More than 12,000 people have signed up for the plan. They each receive a key at a cost of three pounds, with costs at one pound for a 24-hour membership, five pounds for seven days, and 45 pounds for an annual membership.John Payne, a London teacher who cycles a lot, is among the first to use the system. “It’s very comfortable. For people who don’t cycle much I think it’ll be very useful. But for people who cycle regularly, they are possibly a bit slow. But they’re perfect for London streets, very strong. I think they’ll be very widely used.”And Johnson says it’s of good value. “I think it’s extremely good value. The first half hour is free. If you cycle smart and you cycle around London—most journeys in London take less than half an hour, you can cycle the whole day free.” Some 5,000 bikes are currently available at over 300 docking stations(租车点)in central London. Johnson says the city will gradually expand the system. “Clearly one of our ambitions is to make sure that in 2012 when the world comes to London; they will be able to use London hire bikes to go to the Olympic stadiums.”
1. Mayor Boris Johnson is riding a bicycle to______.2. The author mentions John Payne as an example of people who______.3. According to Boris Johnson one can cycle around London the whole day free_____. 4. The bike hire system will_______.
A.go to work B.attend a competition C.show his love for cycling D.promote his bike hire plan问题2: A.support the bike hire plan B.oppose the bike hire plan C.don’t cycle much D.cycle regularly问题3: A.because most journeys take less than half an hour B.because the bike hire is free for the first time C.if one is physically strong enough D.if one can arrange his London tour in a smart way问题4: A.be provided free for the 2012 Olympic athletes B.be expanded to serve the 2012 Olympic Games C.benefit from the 2012 Olympic Games D.be free of charge for the 2012 Olympic visitorsIf you()care to see the pictures, I’ll bring them round some evening.
1. According to Paragraph 2, which of the following statements is true?2. The striking example in The Journal of the American Medical Association aims to prove( ).3. Which of the following statement is true as to paragraph 5?4. According to the passage, which one has the highest probability in resulting in cancer?5. Which of the following is the best title for the passage?
'>We've known for a long time a high-fat diet, obesity and lack of exercise can increase the risk of developing heart disease and type 2 diabetes, two conditions affecting millions of Americans. What we are finding out now is those same lifestyle factors also play an important role in cancer. That's the bad news. The good news is you can do something about your lifestyle. If we grew thinner, exercised regularly, avoided diets rich in red meat and ate diets rich in fruits and vegetables, and stopped using tobacco, we would prevent 7