Last year, the crime rate in Chicago has sharply( ).



A.declined B.lessened C.descended D.slipped

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  • Once inside the retail location, the shopper receives continuous messages at three levels. Store atmosphere is the overall setting of the store, its design, lighting, fixtures, color, and sound. These are developed to convey a mood or feeling that separates the store from others that sell similar merchandise. The more similar the product offerings of competitors, the more important it is to create a unique environmentBy going into any large shopping mall and walking from one clothing store to another, a shopper can easily experience atmosphere differences. One store will be brightly lit with neatly lined-up pastel plastic racks and pastel walls. Another will be in seeming disarray, with loud rock music and strobe lights. A third will have a wood decor, soft lights, and soft music. Each type of atmosphere is aimed at a particular target market, and each serves as a screen to tell shoppers whether or not they will feel comfortable in the store and what type of merchandise they might expect.“Establishing a mood of shopping ambience has never been more important than it is now,” says Lois Patrich, vice president of sales promotion and advertising with Carson Pirie Scott & Co., a Chicago-based retailer. “Department stores have always had a preponderance of merchandise that you can get at any store. How then does a retailer get a customer to buy at his store? By creating a shopping atmosphere that will motivate him to buy and one that he wants to come back to.Store layout is the arrangement of merchandise to facilitate shopping. The layout tells consumers how to proceed through the store and what pace is expected. An open layout invites shoppers to browse. A cluttered layout sends a signal of business and rushing.An effective layout maximizes customer exposure to merchandise and keeps the customer in the stare longer. Studies show that the longer the customer is in the store, the more money is spent. The layout also should have the high-margin merchandise in the high-traffic areas and the most desired merchandise in the back so that consumers must walk past many other goods. In a supermarket, for example, the meats, dairy products, and produce have the greatest constant demand and are placed at the perimeters so shoppers will need to pass other products to get to them.Merchandise display refers to the organization of goods at a specific place in the store’s layout. Displays communicate at still another level to attract attention to the product, enhance product appeal, and increase the shopper’s propensity to purchase. While these tasks might lead the display design in one direction, the display also needs to be consistent with the store’s atmosphere.1.The subject in this passage is( ).2.All of the following are factors the writer says helping create communication between shoppers and individual stores EXCEPT( ).3.In Paragraph 3, the word “ambience” means “( )”.4.In Paragraph 5, the word “perimeters” means( ).5.What does the sentence beginning in Paragraph 2 (“Each type of atmosphere...”) do in relation to the sentences beginning with “One store...Another will...”, and “A third...”?



    A.store atmosphere B.store layout C.merchandise display D.ways in which stores communicate
    问题2:
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    问题3:
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    问题4:
    A.the outer areas B.the coldest areas C.the least traveled areas D.the smallest areas
    问题5:
    A.It contradicts the three earlier sentences B.It gives a specific example of what is stated in the three earlier sentences C.It alters the meaning of what is said in the three earlier sentences D.it sums up the three earlier sentences
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    Fundamentally, income disparity describes two disparate groups: rich and poor. It is hardly news that the rich are getting richer. The underlying story is a familiar one: the wealthiest households own the most assets, namely stocks, and asset prices have risen at a ferocious pace in recent years. Beyond the standard explanation, it is also the case that the emergence of technology, rising productivity, and an expanding global market have brought forth a new upper class among corporations. These newly wealthy firms pay skilled employees well and in an ever-tighter labor market, they are forced to constantly sweeten their employees' compensation.Then there are the poor, where conditions are a little murky. Falling unemployment, anecdotal evidence of rising starting wages for low level service jobs, and the relative non-event of welfare reform so far suggest that conditions at the low end are improving. Yet at the same time, whole communities under siege by crime and hopelessness cannot be ignored.That said, income inequality as a blanket indictment off our economic system does not fly. Income disparity is the gas that runs our economic engine. The ability to someday earn more, to live at a higher standard, is what gets people out of bed in the morning, particularly in our consumer-oriented economy. Income disparity only becomes a problem if it widens to the extent that the labor force believes

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  • ve="" known="" for="" a="" long="" time="" high-fat="" diet,="" obesity="" and="" lack="" of="" exercise="" can="" increase="" the="" risk="" developing="" heart="" disease="" type="" 2="" diabetes,="" two="" conditions="" affecting="" millions="" americans.="" what="" we="" are="" finding="" out="" now="" is="" those="" same="" life factors="" also="" play="" an="" important="" role="" in="" cancer.="" that's="" bad="" news.="" good="" news="" you="" do="" something="" about="" your="" lifestyle.="" if="" grew="" thinner,="" exercised="" regularly,="" avoided="" diets="" rich="" red="" meat="" ate="" fruits="" vegetables,="" stopped="" using="" tobacco,="" would="" prevent="" 70="" percent="" all="" cancers. The strongest evidence of the importance of lifestyle in cancer is most common cancers arise at dramatically different rates in different parts of the globe. Several cancers that are extremely common in the United States —colon, prostate and breast cancer — are relatively rare in other parts of the world, occurring only 1/10 or 1/20 as often. Equally striking, when people migrate from other parts of the world to the United States, within a generation their cancer rates approach those of us whose families have lived in this country for a long time. Even if people in other parts of the world live in their own countries, but adopt a U.S. lifestyle, their risk of cancer rises; as Japanese have embraced Western habits, their rates of colon, breast and prostate cancer have skyrocketed. What is it about our lifestyle that raises the risk of many types of cancer? The main culprits seem to be the Western diet, obesity and physical inactivity. While we've known about the importance of tobacco and cancer for more than 50 years, we are just beginning to understand how diet, a healthy body weight and regular exercise can protect us against cancer. A striking example of the profound influence of diet was reported last summer in The Journal of the American Medical Association. Doctors determined the eating habits of patients with colon cancer in the years following surgical removal of the cancer. Over the next five years, those who ate a traditional Western diet had a threefold greater likelihood of developing a recurrence of the disease than did those who ate a “prudent” diet rich in fruits and vegetables and including only small amounts of red meat. How had diet affected these patients? The surgery clearly had not removed all their colon-cancer cells: prior to the surgery, some cells had already spread from the primary tumor. The Western diet had somehow stimulated the growth of these small deposits of residual cancer cells.Obesity is the second most important factor in causing cancer in Western populations after tobacco. There is evidence that maintaining a healthy weight is protective against the disease. A study by the American Cancer Society in 2003 found the heaviest people, in comparison with the leanest, had a significantly increased risk of death from 10 different kinds of cancer in men, and 12 different kinds in women. The most extreme examples were liver cancer in men and uterine cancer in women.

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