s="" high="" labor-cost="" structure.="" in="" order="" to="" develop="" an="" economically="" viable="" hotel="" organization="" model,="" ahi="" decided="" implement="" some="" new="" policies="" and="" practices="" at="" sah.The first of the initiatives was an organizational structure with only three levels of management—compared to the traditional seven . Partly as a result of this change, there are 25 percent fewer management positions, enabling a significant saving. This change also has other implications. Communication, both up and down the organization, has greatly improved. Decision-making has been forced down in many cases to front-line employees. As a result, guest requests are usually without reference to a supervisor improving both customer and employee satisfaction.The hotel recognized that it would need a different approach to selecting employees who would fit in with its new policies. In its advertisements, the hotel stated a preference for people with some ’’service” experience: in order to minimize traditional work practices being introduced into the hotel. Over 7000 applicants filled in application forms for the 120 jobs initially offered at SAH . The balance of the positions at the hotel (30 management and 40 shift leader positions) were predominantly filled by transfers from other AHI properties.A series of tests and interviews were conducted with potential employees, which eventually left 280 applicants competing the 120 advertised positions. After the final interview, potential recruits were divided into three categories. Category A was for applicants exhibiting strong leadership qualities, Category C was for applicants perceived to be followers, and Category B was for applicants with both leader and follower qualities. Department heads and shift leaders then composed prospective teams using a combination of people from all three categories. Once suitable teams were formed, offers of employment were made team members.Another major initiative by SAH was to adopt a totally multi-skilled workforce. Although there may be some limitations with highly technical jobs such as cooking or maintenance, wherever possible, employees at SAH are able to work in a wide variety of positions. A multi- skilled workforce provides far greater management flexibility during peak and quiet times to transfer employees to needed positions. For example, when office staff is away on holidays during quiet periods of the year, employees in either food or beverage or housekeeping departments can temporarily fill in.The most crucial way, however, of improving the labor cost structure at SAH was to find better more productive ways of providing customer service. SAH management concluded this would first require a process of "benchmarking". The prime objective of the benchmarking process was to compare a range of service delivery processes across a range of criteria using made up of employees from different departments within the hotel which interacted with each other. This process resulted in performance measures that greatly enhanced SAH's ability to improve productivity and quality.The front office team discovered through this project that a high proportion of AHI club member reservations were incomplete. As a result, the service provided to these guests was below the standard promised to them as part of their membership agreement, reducing the number of incomplete reservations greatly improved guest perceptions of serviceIn addition, a program modeled on an earlier project called “Take charge” was implemented.Essentially, Take Charge provides an effective feedback loop from both customers and employees. Customer comments, hot positive and negative, are recorded by staff. These are collated regularly to identify opportunities for improvement. Just as importantly, employees are requested to note down their own suggestion for improvement. (AHI has set an expectation that employees will submit at least three suggestions for every one they receive from a customer.) Employee feedback is reviewed daily and suggestions are imp

查看答案

相关问题推荐

  • The mechanic jacked up the car and then ( )to change the tire.



    A.advanced B.went C.proceeded D.moved
    查看答案
  • It was a long time before scientists could ( )the mystery of the atom.



    A.penetrate B.pierce C.permeate D.pervade
    查看答案
  • s="" fifth="" novel="" about="" the="" most="" adventurous="" thing="" that="" publishers="" (scholastic="" in="" america="" and="" britain's="" bloomsbury="" english="" elsewhere)="" have="" organized="" is="" a="" reading="" by="" ms.="" rowling="" london's="" royal="" albert="" hail,="" to="" be="" broadcast="" as="" jive="" webcast.="" hollywood,="" which="" owns="" everything="" else="" do="" with="" harry="" potter,="" says="" it="" doing="" even="" less.="" incredible="" may="" seem,="" guardians="" of="" brand="" say="" that,="" protect="" potter="" franchise,="" they="" are="" trying="" maintain="" low="" profile.="" well,="" relatively="" low.Ms Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms Rowling gets a big enough cut that she is now wealthier than the queen-if you believe Britain’s Sunday Times rich list. The process is self generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.Globally, the first four Harry Potter books have sold some 200m copies in 55 languages; the two movies have grossed over $1.8 billion at the box office. This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over commercialized, in line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca Cola, insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programme even more restrictive. Coke may soon be considered too mass market to carry the brand at all.The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix"; nor yet for "Harry Potter and Prisoner of Azkaban", the film of the third book, which is due out in June 2004. Warner agrees that Ms Rowling’s creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio’s global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the bocks are not alienated. "The evidence from our market research is that enthusiasm for the properly by fans is not waning."1.When the author says “there will be no escaping Potter mania”,he implies that ( ).2.Ms Rowling’s reading in London’s Royal Albert Hall is mentioned to show ( ).3.The author believes that ( ).4.Paragraph 4 intends mainly to flow Warner's ( ).5.It can be concluded from the last paragraph that( ).'>

    Perhaps only a small boy training to be a wizard at the Hog warts school of magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the world the clock strikes midnight on June 20th, his followers will flock to get their paws on one of more than 10m copies of’’Harry Potter and the Order of the Phoenix". Bookshops will open in the middle of the night and delivery firms are drafting in extra staff and bleater trucks. Relaxed toys, games, DVDs and other merchandise will be everywhere. There will be no escaping Pottennania.Yet Mr. Potter’s world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J.K. Rowling's fifth novel about the most adventurous thing that the publishers (Scholastic in America and Britain's Bloomsbury in English elsewhere) have organized is a reading by Ms. Rowling in London's Royal Albert Hail, to be broadcast as a Jive webcast. Hollywood, which owns everything else to do with Harry Potter, says it is doing ev

    查看答案
  • strike.'>

    Mail service will be ( )because of the postal workers' strike.



    A.deprived B.abridged C.shrunk D.suspended
    查看答案
  • Allen will soon find out that real life is seldom as simple as it is ( )in commercials.



    A.drafted B.depicted C.alleged D.permeated
    查看答案
  • 教育方针的特点主要包括
    查看答案
  • 全面建设社会主义现代化国家,最艰巨最繁重的任务仍然在()
    查看答案
  • 张三为自己投保意外伤害保险,保额10万,张三确定李四为受益人.如果张三因意外伤害死亡后,赔款10万元应支付给()
    A.
    张三的配偶
    B.
    张三的子女
    C.
    李四
    D.
    张三的父母
    查看答案
  • 设备监理阶段可分为()、安装调试阶段、试运行阶段监理
    查看答案
  • 关于基金风险指标的计算
    查看答案
  • 至人无梦成语书写拼音_来源典故及翻译
    查看文章
  • 致之度外成语书写拼音_来源典故及翻译
    查看文章
  • 色仁行违成语书写拼音_来源典故及翻译
    查看文章
  • 良质美手成语书写拼音_来源典故及翻译
    查看文章
  • 臭不可当成语书写拼音_来源典故及翻译
    查看文章
  • 舍策追羊成语书写拼音_来源典故及翻译
    查看文章